Dodoshine Hunaniaeth Brand by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Dodoshine Hunaniaeth Brand

by Xu Chen and Rong Zhang

Client: Dodoshine

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #123740

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Hunaniaeth Brand

Mae Dodoshine yn hunaniaeth brand a grëwyd ar gyfer brand offer sy'n defnyddio technoleg sterileiddio uwchfioled. Mae'r enw'n cyfeirio at yr arferiad Tsieineaidd o osod eitemau yng ngolau'r haul i ladd bacteria, arferiad sy'n gysylltiedig â ffordd iach o fyw yn ogystal â thechnoleg uwchfioled. Seiliwyd y logdeip ar deip llythrennau di-serif trwm, gyda manylion serif ychwanegol o'r math a ddefnyddir yn aml gan frandiau ffasiwn. Mae'r cyfuniad yn rhoi delwedd heulog ac ychydig yn ffasiynol i'r brand. Gellir argraffu'r logdeip ar gynnyrch ac ar ddeunydd marchnata mewn maint lleiaf o 34 wrth 10 milimetr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Dodoshine Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Dodoshine Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Dodoshine Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu