Mae Xiaoxiancao Bag Te gan Jin Zhang yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2022

Xiaoxiancao Bag Te

gan Jin Zhang

Cleient: Xiao xian cao

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

13,326

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #126463

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Xiaoxiancao Bag Te

Trwy'r astudiaeth o darddiad bagiau te, penderfynodd y dylunydd y stori yn y Brenhinllin Tang, a chymerodd y yfed te gyda'r llewys yn gorchuddio'r geg fel y prif fynegiant gweledol i roi gwybod i fwy o bobl a chariad te mewn ffordd fwy diddorol. Ar y cefn, mae'r "te" hawdd ei ddeall; yn cael ei ddefnyddio i gyfleu'r categori a gwella'r ymdeimlad o ansawdd. Mae'r bag te bach yn defnyddio'r bag ffoil alwminiwm gyda phecyn bach annibynnol, sy'n gyfleus i ddefnyddwyr ei gario a'i yfed.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Xiaoxiancao Bag Te yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Xiaoxiancao Bag Te fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Xiaoxiancao Bag Te yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensiynau a Phecynnu: Box size285mm*100mm*35mmPackage content3g*10
Tagiau: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Technoleg Cynhyrchu: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Her Dylunio: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Ymchwil: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Ysbrydoliaeth: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Hyd y Prosiect: It will be designed in August 2020 and put on the market in September 2020
Llif Gweithrediad: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Aelodau'r Tîm: Designer:Jin Zhang