The Treasure of Zbojniks Label Potel gan Sasha Sharavarau

Mae The Treasure of Zbojniks Label Potel gan Sasha Sharavarau yn enillydd uchel ei barch o'r 2022 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2022

The Treasure of Zbojniks Label Potel

gan Sasha Sharavarau

Cleient: St. Nicolaus (client company); Zbojnicka (brand)

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

47,954

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #127368

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Treasure of Zbojniks Label Potel

Mae Trysor y Zbojniks yn ddyluniad label ar gyfer distyllion ffrwythau Zbojnicka. Ystyr Zbojnicka yn Slofaceg yw rhywbeth sy'n perthyn i Zbojnik. Lladron oedd y Zbojniks a gymerodd ran mewn gwrthryfeloedd yn erbyn taeogaeth, ac roedd pobl yn credu eu bod yn cuddio trysorau ym mynyddoedd Slofacia. Mae'r label yn cyflwyno'r distyllion fel trysor y Zbojniks. Dangosir mynydd Velky Rozsutec ar y brig, ac mae addurniadau Slofacaidd o wahanol ranbarthau yn fframio'r dyluniad. Argraffir darluniau mewn arddull engrafiad mewn dau liw ar bapur hufen matte gyda gwead meddal. Cymhwysir enw'r cynnyrch gyda boglynnu aur.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae The Treasure of Zbojniks Label Potel yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i The Treasure of Zbojniks Label Potel fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The Treasure of Zbojniks Label Potel yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensiynau a Phecynnu: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tagiau: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Technoleg Cynhyrchu: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Her Dylunio: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Ysbrydoliaeth: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Hyd y Prosiect: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Llif Gweithrediad: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Aelodau'r Tîm: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Cydnabyddiaeth Delweddau: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)