Qinjianguo Pecynnu Powdr Iám by Dongcheng

Qinjianguo Pecynnu Powdr Iám by Dongcheng is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2022

Qinjianguo Pecynnu Powdr Iám

by Dongcheng

Client: Qinjianguo

Gwobr Efydd A' Design Award Winner in Pecynnu Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Pecynnu Powdr Iám

Mae Qinjianguo yn ddyluniad pecynnu ar gyfer powdr iám pren haearn. Mae'r cynnyrch yn dilyn cylchred blannu deg mlynedd, lle mae'r tir yn gorffwys ac dim ond un tymor o iám sy'n cael ei dyfu bob degawd. Mae iám a dyfir mewn pridd o'r fath yn amsugno maethynnau cyfoethog, a chaiff y mwydion eu troi'n uniongyrchol yn bowdr. Mae'r blwch yn mesur 120 wrth 120 wrth 150 milimetr. Mae'r graffeg yn ffurfio symbol gweledol o'r rhif deg, wedi'i adeiladu o wenoliaid yn y gwanwyn, sicadas yn yr haf, gwaith ffermio yn yr hydref, cedrwydd yn y gaeaf a ffermwyr yn aredig. Mae'r delweddau'n dangos tymhorau'r degawd.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Qinjianguo Pecynnu Powdr Iám yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Qinjianguo Pecynnu Powdr Iám fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Qinjianguo Pecynnu Powdr Iám yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU