Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu gan Yuan Jiang and Chen Song

Mae Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu gan Yuan Jiang and Chen Song yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

ArianMewnol· 2022

Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu

gan Yuan Jiang and Chen Song

Cleient: SODA Architects

Enillydd Gwobr Arian A' Design Award yn y Categori Mewnol

18,416

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #128567

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu

Oriel Bersawr yw mewnol manwerthu ar gyfer brand persawr ym Beijing, sy'n gorchuddio 314 metr sgwâr. Trefnir y gofod fel oriel gelf yn hytrach nag fel siop gonfensiynol. Adeiladir y fynedfa o tua 5,000 o boteli persawr wedi'u hailgylchu, gan ffurfio strwythur cyfryngau sy'n newid lliw ddydd a nos. Yn y brif neuadd, mae arwyneb crwm 20 metr o hyd yn cario tafluniadau digidol o weadau persawr a gwybodaeth am hanes a defnyddiau crai. Mae'r cynllun yn cyfuno elfennau gweledol, sain, arogl a rhyngweithiol, ac yn arwain ymwelwyr ar daith hunan-dywysedig.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Fragrance Gallery Prif Swyddogaeth: Cynllunio Mewnol Manwerthu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensiynau a Phecynnu: 314 Square Meters
Tagiau: Media space, Media integrated store, Digital installation, Fragrance gallery
Technoleg Cynhyrchu: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Her Dylunio: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Ymchwil: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Ysbrydoliaeth: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Hyd y Prosiect: The project started in August 2019 and finished in October 2020 in Beijing.
Llif Gweithrediad: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Aelodau'r Tîm: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Cydnabyddiaeth Delweddau: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui