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The Wine Barrel Classic Pecynnu by Antonia Skaraki

The Wine Barrel Classic Pecynnu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.


HaearnPecynnu· 2022

The Wine Barrel Classic Pecynnu

by Antonia Skaraki

Client: The Wine Barrel

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #129344

Colors

The Design

About The Wine Barrel Classic Pecynnu

Cyflwynodd y dylunwyr y gasgen win yn ei hamgylchedd naturiol, sef y gasgen. Defnyddion nhw godau blasu gwin (seler, casgenni, llifoedd) a thorri ystrydebau gwin potel, gan ddylunio'r pecynnu fel bod Y Gasgen Win yn cyfathrebu ansawdd gwin a gymerwyd yn uniongyrchol o'r gasgen ac yn gwrthdroi'r syniad sefydledig y gall gwin da fodoli mewn cynhwysydd gwydr yn unig.

The Recognition

About the Gwobr Haearn A' Design Award

Mae The Wine Barrel Classic Pecynnu yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Wine Barrel Classic Pecynnu fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Wine Barrel Classic Pecynnu am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
Dimensions & Packaging
Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
Tags
Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
Production Technology
TheWineBarrel was made out of cardboard and it’s easily recycleable.
Design Challenge
A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
Research
Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
Inspiration
TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
Project Duration
The Project Started in October 2020 in Athens and is still ongoing.
Operation Flow
TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
Team Members
Greative Director: Antonia Skaraki
Art Director: Andreas Deskas

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