Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu by Tiger Pan

Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu

by Tiger Pan

Client: Jiugui Liquor Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu

Testun y Llyfr: Mae Trwyth Gwerthfawr yr Ogof yn ddyluniad pecynnu ar gyfer baijiu Tsieineaidd. Cedwir siâp clasurol y botel sach, gyda rhaff wedi'i lapio o amgylch y gwddf, tra bod y deunydd yn cael ei newid o borslen i wydr. Mae wyneb y gwydr yn ychwanegu sglein a gwead ac yn gwahaniaethu'r botel oddi wrth y pecynnu ceramig a ddefnyddir gan frandiau eraill. Mae mynydd wedi'i gerfio ar y sylfaen mewn arddull darlunio Tsieineaidd hynafol i fynegi cysyniad storio mewn ogof, dull a ddefnyddiwyd ers amser maith gan bobl Miao. Mae'r botel yn aros yn lân ac yn dryloyw, gyda'r rhif chwech wedi'i argraffu arni.

The Recognition

About the Gwobr Arian A' Design Award

Mae Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Treasured Brew of the Cave Prif Swyddogaeth: Pecynnu Potel Baijiu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensions & Packaging: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tags: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Challenge: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiration: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu