Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd by Tiger Pan

Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2022

Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd

Testun Llyfr: Mae Strong Tiger yn ddyluniad pecynnu rhifyn cyfyngedig ar gyfer baijiu Tsieineaidd. Mae'r dyluniad yn nodi Blwyddyn y Teigr yn Sidydd Tsieineaidd. Mae pen y teigr wedi'i lunio ar ffurf haniaethol, wedi'i ysbrydoli gan helmed samurai o gyfnod y Talaith Rhyfelgar yn Japan. Mae llinellau syth miniog yn siapio corff y botel ac yn mynegi cymeriad cadarn a diwyro. Gwneir y botel o wydr, sy'n ychwanegu sglein a gwead at yr wyneb ac yn gosod y cynnyrch ar wahân i boteli cerameg. Mae lliw llachar a chynllun clir o wybodaeth yn helpu prynwyr i adnabod y cynnyrch o bell.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Strong Tiger Swyddogaeth Sylfaenol: Pecynnu Gwirodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan