Xiaofengtan Liquor Pecynnu Diodydd Alcoholig by Zhu Hai and Fang Jian

Xiaofengtan Liquor Pecynnu Diodydd Alcoholig by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2022

Xiaofengtan Liquor Pecynnu Diodydd Alcoholig

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Pecynnu Diodydd Alcoholig

Mae Xiaofengtan yn becynwaith ar gyfer diod alcoholig Tsieineaidd o'r radd flaenaf. Mae siâp y botel yn deillio o'r jariau serameg a ddefnyddiwyd yn draddodiadol yn Tsieina i storio diod alcoholig, wedi'u hail-lunio mewn ffurf syml sy'n addas i chwaeth fodern. Mae'r corff crwn yn ffitio cledr y llaw, sy'n gwneud y botel yn hawdd i'w dal ac yn helpu i atal llithro. Mae gan y caead euraidd linellau rhychiog fertigol ac mae'n agor yn hawdd. Mae dotiau euraidd yn ffurfio gwead ar y botel a'r bocs ciwb cryno, sy'n mesur 130 wrth 130 wrth 135 milimetr. Gwneir y bocs o bapur diraddadwy, ac mae'r maint lleihaol yn gostwng y defnydd o ddeunyddiau.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Xiaofengtan Liquor Pecynnu Diodydd Alcoholig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Xiaofengtan Liquor Pecynnu Diodydd Alcoholig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Xiaofengtan Liquor Pecynnu Diodydd Alcoholig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang