Arian Pecynnu · 2022
PickyPods Pecynnu Ar Gyfer Atchwanegiadau
- Gwobr Arian A' Design Award 2022 in Pecynnu
- CLIENT: Depot Creative
- Estimated Number of Design Views: 29,275
- Verification code E063C98815 · Verify this award
Colors
About PickyPods Pecynnu Ar Gyfer Atchwanegiadau
Comisiynwyd yr asiantaeth i greu brandio a phecynnu ar gyfer ystod atodol unigryw. Mae'r bagiau atodol colagen a probiotig yn cael eu llunio i wneud addasiadau manwl i gyrff yn ôl oedran, rhyw a ffactorau pwysig eraill. Lliw yw prif chwaraewr y prosiect hwn. Roedd angen iddo deimlo'n feiddgar ac yn egnïol ar gyfer ei darged mynd i'r gampfa. Defnyddiwyd symbolau rhyw i weiddi i'r fformiwlâu rhyw-benodol, gwahaniaeth arall i'r brand hwn.
About the Gwobr Arian A' Design Award
Mae PickyPods Pecynnu Ar Gyfer Atchwanegiadau yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i PickyPods Pecynnu Ar Gyfer Atchwanegiadau fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae PickyPods Pecynnu Ar Gyfer Atchwanegiadau yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
