Tsingtao Beer Pecynnu Blwch Anrheg Cwrw by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Pecynnu Blwch Anrheg Cwrw by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Tsingtao Beer Pecynnu Blwch Anrheg Cwrw

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #132955

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Pecynnu Blwch Anrheg Cwrw

Mae Cwrw Tsingtao yn becynnu blwch anrheg a grëwyd ar gyfer pen-blwydd y brand yn 120 oed. Mae'r cynllun yn dal tair potel o gwrw Pilsner clasurol ac mae wedi'i seilio ar bensaernïaeth nodedig Qingdao. Mae'r darlun yn cyfuno tirnodau lleol â diwylliant y brand, gan ddangos y cysylltiad rhwng y brand a'r diwylliant rhanbarthol. Mae'r cas allanol yn agor i'r ddwy ochr, symudiad a ysbrydolwyd gan flodeuo hopys, un o gynhwysion y cwrw. Datgelir y cwrw pan agorir y blwch anrheg. Defnyddir papur arbenigol, ac mae'r cynhyrchu'n cynnwys argraffu UV, stampio poeth ac embosio.

The Recognition

About the Gwobr Arian A' Design Award

Mae Tsingtao Beer Pecynnu Blwch Anrheg Cwrw yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Tsingtao Beer Pecynnu Blwch Anrheg Cwrw fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Tsingtao Beer Pecynnu Blwch Anrheg Cwrw yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu