Aur Pecynnu · 2022
Shijian Chuxin Pecynnu Te
by Longxiang Li
- Gwobr Aur A' Design Award 2022 in Pecynnu
- CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
- Estimated Number of Design Views: 52,954
- Verification code E02E513302 · Verify this award
Colors
About Shijian Chuxin Pecynnu Te
Dyluniad pecynnu ar gyfer te yw Shijian Chuxin. Mae'r dyluniad yn defnyddio darluniau wedi'u hysbrydoli gan erddi te ecolegol Guizhou, brogaod, gwenoliaid, casglwyr te ac Afon Chishui. Mae'r darluniau arddull Tsieineaidd yn adlewyrchu ecoleg yr ardal gynhyrchu ac yn rhoi iaith weledol unigryw i'r brand, wedi'i hanelu at ddefnyddwyr iau. Mae'r papur lapio wedi'i wneud o bapur arbennig gwyn ac wedi'i argraffu â'r darluniau. Gorffennir y blwch ag argraffu laser a stampio poeth aur, ac mae'n mesur 300 wrth 120 wrth 80 milimetr. Mae'r blwch yn agor yn hawdd, ac mae'r deunyddiau syml yn addas ar gyfer masgynhyrchu.
About the Gwobr Aur A' Design Award
Mae Shijian Chuxin Pecynnu Te yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Shijian Chuxin Pecynnu Te fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shijian Chuxin Pecynnu Te yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Press Kit
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
