Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth gan Blackandgold Shanghai

Mae Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth gan Blackandgold Shanghai yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2022

Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth

gan Blackandgold Shanghai

Cleient: Nongfu Spring Co. Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

25,822

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #133918

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth

Nongfu Spring Mix yw blwch anrheg cyfyngedig a grëwyd ar gyfer te llaeth a werthir trwy siopau ar-lein. Mae'r blwch wedi'i lunio ar ffurf wyneb teigr coch i nodi Blwyddyn Tsieineaidd y Teigr. Mae llygaid y teigr yn cael eu disodli gan siapiau troellog a gymerwyd o'r pecyn mewnol, sy'n cyfeirio at gymysgu llaeth a the go iawn. Pan gynhelir y blwch, mae dwylo'r defnyddiwr yn eistedd yn union uwchben wyneb y teigr, sy'n creu rhyngweithiad chwareus. Mae'r cysyniad wedi'i seilio ar hwiangerdd Tsieineaidd adnabyddus am guro teigr. Gwneir y blwch o bapur gyda lamineiddio sglein.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Nongfu Spring Mix Prif Swyddogaeth: Pecynnu Te Llaeth yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
Dimensiynau a Phecynnu: Width 213mm x Depth 141 mm x Height 169mm
Tagiau: packaging, milk tea, China, e-commerce, tiger, Chinese new year
Technoleg Cynhyrchu: The box is made of paper with gloss lamination
Her Dylunio: The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
Ymchwil: Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
Ysbrydoliaeth: The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
Hyd y Prosiect: The project started in Oct, 2021 and the product will be launched in Feb, 2022.
Llif Gweithrediad: The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
Aelodau'r Tîm: Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Cydnabyddiaeth Delweddau: All photos credits to blackandgold Shanghai, 2022.