Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd by Luo Heng

Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd by Luo Heng is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd

by Luo Heng

Client: Laboratory and Hopeful

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd

Testun y Llyfr: Mae Guizhou Moutai Maoyuan Jiu yn ddyluniad pecynnu ar gyfer gwirod Tsieineaidd. Mae'r botel wedi'i gwneud o wydr gyda phroses tywod-chwythu a logo aur rhosyn wedi'i argraffu'n amlwg. Gorffennir y gwddf â phroses chwistrellu metel, ac mae rhan uchaf y caead wedi'i argraffu ag efelychiad o wydr. Mae'r bocs allanol yn defnyddio stampio poeth ac argraffu amlwg. Mae gwyrdd tywyll ac aur yn ffurfio'r cynllun lliw pennaf. Mae patrymau tonnau yn cyfeirio at Afon Chishui a ddefnyddir yn y broses gynhyrchu, tra bod duwies hedegog ar y caead a garan gyda changhennau pinwydd ar y gwddf yn dilyn motiffau traddodiadol Tsieineaidd.

The Recognition

About the Gwobr Arian A' Design Award

Mae Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Guizhou Moutai Maoyuan Jiu Prif Swyddogaeth: Pecynnu Gwirodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions & Packaging: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tags: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Research: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Project Duration: The project started in November 2019 in Jiangxi and finished.
Operation Flow: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Team Members: Luo Heng
Image Credits: Luo Heng