Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth by Blackandgold Shanghai

Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2022

Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth

by Blackandgold Shanghai

Client: Yili Group

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth

Testun Llyfr: Mae Satine Jersey yn becynnu wedi'i gynllunio ar gyfer cynnyrch llaeth Jersey moethus. Mae'r cynllun yn defnyddio arddull Art Deco i fynegi moethusrwydd ac i adlewyrchu tarddiad y llaeth. Mae'r cefndir wedi'i orchuddio mewn gwyrdd Satine ac mae'r logo wedi'i drin mewn aur. Mae darluniau llinell aur yn dangos tirlun Prydeinig a fferm laeth Jersey, wedi'u fframio gan Olwyn Llundain. Gosodir enw'r cynnyrch o fewn motiff cwyr selio Ewropeaidd i awgrymu traddodiad Prydeinig. Gwneir y pecyn mewnol o ffoil alwminiwm a'r blwch allanol o bapur arian iridesgol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Satine Jersey Swyddogaeth Sylfaenol: Pecynnu Llaeth am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimensions & Packaging: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tags: Packaging, milk, premium, China, Jersey
Production Technology: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Design Challenge: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Research: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Project Duration: The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Image Credits: All photos credits to blackandgold Shanghai, 2022.