My Moonfly Blwch Anrheg by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Blwch Anrheg by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

My Moonfly Blwch Anrheg

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #134176

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Moonfly Blwch Anrheg

My Moonfly yw blwch anrheg a ddyluniwyd ar gyfer cacennau'r lleuad a gyflwynir yng Ngŵyl Canol yr Hydref. Mae'r dyluniad yn darlunio Palas y Lleuad o fytholeg Tsieineaidd, gyda phafiliynau a neuaddau wedi'u ffurfio drwy gerfio papur tri-dimensiwn aml-haenog. Mae golau y tu mewn i'r lleuad yn tywynnu drwy'r haenau cerfiedig, gan greu patrymau newidiol o olau a chysgod. Mae'r blwch yn dal chwe chacen lleuad a chas gyda ffyrc a chyllyll. Defnyddir papur ecogyfeillgar, gyda gwaith argraffiadol ac argraffu aur. Yn mesur 242 wrth 242 wrth 75 milimetr, gellir cadw'r blwch fel addurn wedi'i oleuo ar silffoedd neu fyrddau.

The Recognition

About the Gwobr Arian A' Design Award

Mae My Moonfly Blwch Anrheg yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i My Moonfly Blwch Anrheg fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae My Moonfly Blwch Anrheg yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu