Plant Selected Prif Swyddogaeth: Deunydd Pacio Diodydd by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.
EfyddPecynnu· 2022
Plant Selected Prif Swyddogaeth: Deunydd Pacio Diodydd
Client: Yili Group
Gwobr Efydd A' Design Award Winner in Pecynnu Category
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- Verified Award Winner
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The Design
About Plant Selected Prif Swyddogaeth: Deunydd Pacio Diodydd
Testun Llyfr: Mae Plant Selected yn ddyluniad pecynnu ar gyfer ystod o ddiodydd o blanhigion. Potel PET yw'r cynhwysydd, wedi'i gorchuddio â ffilm fat, sy'n mesur 60 mm o led, 60 mm o ddyfnder a 177 mm o uchder. Defnyddir gwyrdd ar gyfer y ddiod soia a glas ar gyfer y ddiod ceirch. Mae enw'r cynnyrch wedi'i osod mewn ffont Saesneg mawr ar ffurf graffiti, gyda ffa soia a cheirch aur wedi'u hymgorffori yn y llythrennau. Mae cefndir lliw llawn yn ffurfio bloc lliw cryf ar y silff. Gosodir manteision y cynnyrch ar y gwaelod i hysbysu defnyddwyr.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Plant Selected Prif Swyddogaeth: Deunydd Pacio Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Plant Selected Prif Swyddogaeth: Deunydd Pacio Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Plant Selected Prif Swyddogaeth: Deunydd Pacio Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Dimensions & Packaging
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tags
- Packaging, plant-based Beverage, plant milk, China
- Production Technology
- PET bottle covered with Matte film
- Design Challenge
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Research
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Inspiration
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Project Duration
- The project started in September, 2020 and the product is launched in March, 2021
- Operation Flow
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Patents
- All photos and video credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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