Freeze Dried Pecynnu Coffi gan Shanghai Yuanshang Culture Communication Co., Ltd.

Mae Freeze Dried Pecynnu Coffi gan Shanghai Yuanshang Culture Communication Co., Ltd. yn enillydd uchel ei barch o'r 2022 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2022

Freeze Dried Pecynnu Coffi

gan Shanghai Yuanshang Culture Communication Co., Ltd.

Cleient: Huzhou Jinnuokang Health Technology Co., Ltd.

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

36,469

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #134719

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Freeze Dried Pecynnu Coffi

Dyluniad pecynnu coffi yw Freeze Dried a grëwyd ar gyfer marchnad defnyddwyr ifanc. Mae'r pecynnu yn cyfuno golwg fodern ag elfennau o ddiwylliant traddodiadol Tsieineaidd. Mae'r cysyniad gweledol wedi'i seilio ar y pum elfen, sef aur, pren, dŵr, tân a daear, ac yn defnyddio lliwiau traddodiadol Tsieineaidd. Mae can mawr yn dal sawl can llai, felly mae'r set yn hawdd ei storio a'i chario. Gellir ailselio pob can bach, sy'n helpu i reoli faint o goffi a ddefnyddir. Mae'r label allanol wedi'i argraffu ar bapur wedi'i orchuddio, ac mae'r caniau bach wedi'u gwneud o bolypropylen.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Freeze Dried Pecynnu Coffi yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Freeze Dried Pecynnu Coffi fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Freeze Dried Pecynnu Coffi yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensiynau a Phecynnu: Diameter 95mm
Height 130mm
Tagiau: Ingenious, Quality, Fashion
Technoleg Cynhyrchu: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Her Dylunio: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Ymchwil: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Ysbrydoliaeth: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Hyd y Prosiect: The project started in Shanghai in November 2020 and ended in May 2021.
Llif Gweithrediad: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.