Science as an Emotional Trend Sgrin Groeso by Liubov Maximenkova

Science as an Emotional Trend Sgrin Groeso by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Symudol Competition Category.

EfyddSymudol· 2022

Science as an Emotional Trend Sgrin Groeso

by Liubov Maximenkova

Client: Sber

Gwobr Efydd A' Design Award Winner in Symudol Category

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Verified Award Winner

Verify Award Status for #134986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Sgrin Groeso

Mae Gwyddoniaeth fel Tuedd Emosiynol yn gyfres o sgriniau croeso a grëwyd yn 2021 ar gyfer y cais symudol Sberbank Online. Cysegrir y gyfres i Flwyddyn Gwyddoniaeth a Thechnoleg yn Rwsia. Cynhwysir tri thema: Tanfor, Drwy'r Microsgop, a Rhwydwaith Niwral. Mae Tanfor yn cyflwyno ffotograffau a dynnwyd gan fiolegwyr morol. Mae Drwy'r Microsgop yn dangos gwrthrychau cyfarwydd wedi'u cofnodi drwy ficro a macroffotograffiaeth. Mae Rhwydwaith Niwral yn dangos delweddau a gynhyrchwyd gan ddeallusrwydd artiffisial. Y nod yw cyfuno emosiwn â gwybodaeth.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Science as an Emotional Trend Sgrin Groeso yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Science as an Emotional Trend Sgrin Groeso fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Science as an Emotional Trend Sgrin Groeso yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.