Lowen Pecynnu Cwrw by China Resources Snow Breweries Ltd.

Lowen Pecynnu Cwrw by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Lowen Pecynnu Cwrw

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Gwobr Arian A' Design Award Winner in Pecynnu Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Pecynnu Cwrw

Mae Lowen yn ddyluniad pecynnu ar gyfer cyfres o gwrw. Mae'r dyluniad yn cyfuno lluniadu â phin, celf mezzotint a darlunio tatŵ stryd. Mae siapiau geometrig a lliwiau llachar yn nodi'r gwahanol flasau, gan gynnwys mafon, ceirios a Weissbier, fel bod modd adnabod pob amrywiad yn gyflym ac yn uniongyrchol. Mae'r darluniau'n cyferbynnu delweddau gwyllt a thyner i greu effaith weledol gref a chymeriad cymdeithasol. Mae'r caniau wedi'u gwneud o alwminiwm a'r poteli wedi'u gwneud o wydr. Mae proses argraffu fanwl yn cadw pob delwedd yn glir ac yn fanwl gywir.

The Recognition

About the Gwobr Arian A' Design Award

Mae Lowen Pecynnu Cwrw yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Lowen Pecynnu Cwrw fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Lowen Pecynnu Cwrw yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release