Arian Pecynnu · 2022
Wildheart Organics Canhwyllau Aromatherapi
- Gwobr Arian A' Design Award 2022 in Pecynnu
- CLIENT: Depot Creative
- Estimated Number of Design Views: 31,115
- Verification code 9D560A5B07 · Verify this award
Colors
About Wildheart Organics Canhwyllau Aromatherapi
Edrychiad premiwm ar gyfer llinell cannwyll soi persawrus organig rhagorol. Y syniad oedd torri i mewn i fanwerthwyr pen uwch gyda golwg a fyddai'n gwrthsefyll ansawdd y cynnyrch, i'w gyfathrebu trwy lifrai'r cynnyrch. Mae dewis deunyddiau a gorffeniadau yn allweddol i ddefnyddwyr' canfyddiadau, o argraff gychwynnol i ail werthusiad mwy ystyriol. Mae'r lliwiau a ddefnyddir yn deillio o'r planhigion a'r perlysiau sy'n gwneud pob un o'r persawr. Mae gan y darluniau ansawdd ethereal, gan gyfeirio at arogl yn gwasgaru i'r aer wrth i gannwyll losgi.
About the Gwobr Arian A' Design Award
Mae Wildheart Organics Canhwyllau Aromatherapi yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Wildheart Organics Canhwyllau Aromatherapi fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Wildheart Organics Canhwyllau Aromatherapi yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
