By Beth Pecynnu Atodol Colagen gan Angela Spindler

Mae By Beth Pecynnu Atodol Colagen gan Angela Spindler yn enillydd uchel ei barch o'r 2022 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2022

By Beth Pecynnu Atodol Colagen

gan Angela Spindler

Cleient: Depot Creative

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #137495

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am By Beth Pecynnu Atodol Colagen

Comisiynwyd yr asiantaeth i greu system hunaniaeth weledol a dyluniad pecynnu, gan gynnwys llestr pwrpasol ar gyfer y bwyty moethus hwn. Lle'r oedd modd dewiswyd yr holl ddeunyddiau ar sail eu rhinweddau amgylcheddol, yn amrywio o ddefnyddio gwastraff ôl-ddefnyddwyr, papurau FSC ac inciau soia. Mae'r pecyn yn defnyddio palet lliw o arlliwiau pastel gwyrdd tywyll a golau, deunyddiau o ansawdd uchel, strwythurau a gorffeniadau print cynnil i greu ymdeimlad diriaethol o foethusrwydd a bri.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae By Beth Pecynnu Atodol Colagen yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i By Beth Pecynnu Atodol Colagen fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae By Beth Pecynnu Atodol Colagen yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensiynau a Phecynnu: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tagiau: Beauty, Luxury, Premium
Technoleg Cynhyrchu: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Her Dylunio: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Ymchwil: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Ysbrydoliaeth: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Hyd y Prosiect: June 2020-July 2021, Sydney Australia
Llif Gweithrediad: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Aelodau'r Tîm: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson