Jinlongquan Pecynnu Cwrw by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Jinlongquan Pecynnu Cwrw

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Jinlongquan Pecynnu Cwrw

Mae cwrw Jinlongquan yn gobeithio lansio cynnyrch terfynol canolig ac uchel a all nid yn unig gyfleu hanes hir y brand, ond hefyd yn gwneud defnyddwyr yn teimlo ansawdd da; mae dylunwyr yn defnyddio darluniau cyfoethog i ddarlunio hopys, clustiau gwenith, casgenni gwin pren, cwrw, ffynonellau dŵr ac elfennau eraill, fel bod gan y pecynnu nodwedd diwydiant cwrw cryf; yn bwysicach fyth, mae'r darluniau'n cynnwys symbol delwedd brand cerflun draig Tsieineaidd yn hen safle distyllfa Jinlongquan ym 1978, yn ogystal ag ailgynllunio ffont logo a choch brand, gan ffurfio adnabyddiaeth brand cryf.

The Recognition

About the Gwobr Arian A' Design Award

Mae Jinlongquan Pecynnu Cwrw yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Jinlongquan Pecynnu Cwrw fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jinlongquan Pecynnu Cwrw yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang