Satine Pro Pecynnu Llaeth by L3branding is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Satine Pro Pecynnu Llaeth

by L3branding

Client: L3branding

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner
Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Pecynnu Llaeth

Mae Satine Pro yn ddyluniad pecynnu ar gyfer llaeth wedi'i uwch-hidlo a werthir yn Tsieina. Mae gan y llaeth gynnwys protein o 6 gram fesul 100 mililitr. Mae'r dyluniad yn gosod y rhif 6 yng nghanol gweledol y pecyn, wedi'i ffurfio drwy ddadadeiladu ac ailgyfuno elfennau naturiol megis gwartheg a phlanhigion. Mae buwch gyfan wedi'i chuddio o fewn y llun. Mae'r dull yn tynnu ar Giwbiaeth a chelfyddyd haniaethol, lle caiff realiti ei ddadelfennu a'i ailadeiladu. Mae'r pecynnu'n mesur 50 wrth 50 wrth 180 mililitr. Y nod yw diffinio is-gategori llaeth newydd a mynegi cymeriad naturiol a chywrain.

The Recognition

About the Gwobr Arian A' Design Award

Mae Satine Pro Pecynnu Llaeth yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Satine Pro Pecynnu Llaeth fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Satine Pro Pecynnu Llaeth yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He