Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion by Olga Takhtarova

Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2022

Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion

by Olga Takhtarova

Client: Sot B&d

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion

Testun Llyfr: Mae Una Luna yn ddyluniad pecynnu ar gyfer cyfres uwchraddol o losin ffrwythau wedi'u gorchuddio â siocled tywyll Eidalaidd. Crëwyd dau flwch, o'r enw Cherry Garden a Roses and Grapes, wedi'u henwi ar ôl llinellau o gerddi Wcreinaidd adnabyddus. Mae pob blwch yn cario darlun collage wedi'i osod at ei gilydd o elfennau ar wahân, ac mae'r ffrwythau a ddefnyddir ym mhob cyfres yn cael eu hailadrodd o fewn y cyfansoddiad. Mae cefndir du a llythrennu minimalaidd yn rhoi golwg fodern a chain. Argraffir y blychau gan dechnoleg offset gyda farnais mat ac argraffnodi ffoil copr ar fanylion penodol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Una Luna Swyddogaeth Sylfaenol: Pecynnu Melysion am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance