Granovita Prif Swyddogaeth: Pecynnu Granola by Olga Takhtarova

Granovita Prif Swyddogaeth: Pecynnu Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Granovita Prif Swyddogaeth: Pecynnu Granola

by Olga Takhtarova

Client: Sot B&d

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Granovita Prif Swyddogaeth: Pecynnu Granola

Mae Granovita yn ddyluniad pecynnu ar gyfer granola. Mae blwch cardbord yn cymryd lle'r cwdyn hyblyg a ddefnyddir yn gyffredin ar gyfer grawnfwyd, gan roi mwy o reolaeth dros sut mae'r cynnyrch yn ymddangos ar silffoedd. Mae wyneb garw'r cardbord yn cefnogi thema byw'n iach. Mae darluniau o ffrwythau a grawn yn disgrifio blas pob math. Mae eiconau, llythrennu mynegiannol a lliwiau llachar yn cyfleu neges gadarnhaol. Gellir compostio'r cardbord, felly mae'r ateb yn parhau'n gyfeillgar i'r amgylchedd ac yn isel ei gost. Mae pob blwch yn mesur 160 wrth 120 wrth 40 milimetr.

The Recognition

About the Gwobr Arian A' Design Award

Mae Granovita Prif Swyddogaeth: Pecynnu Granola yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Granovita Prif Swyddogaeth: Pecynnu Granola fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Granovita Prif Swyddogaeth: Pecynnu Granola yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.