Mae Top Mercury Gwefan gan Daniel Houle yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Gwe.

HaearnGwe· 2023

Top Mercury Gwefan

gan Daniel Houle

Cleient: Azuro Digital

Enillydd Gwobr Haearn A' Design Award yn y Categori Gwe

22,895

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #139506

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Top Mercury Gwefan

Mae Top Mercury yn wefan a grëwyd ar gyfer asiantaeth hysbysebu cyfryngau cymdeithasol. Mae'r wefan yn defnyddio effeithiau symudiad, animeiddiadau a darluniau gwreiddiol i gyflwyno estheteg lân a modern. Cynhyrchwyd y dyluniad gyda Figma a'i ddatblygu gyda Webflow, ac mae'n gwbl ymatebol ar bob dyfais, porwr a maint sgrin. Mae botymau a dolenni'n galluogi ymwelwyr i ryngweithio â'r gwahanol adrannau. Cadwyd y symudiad yn gynnil fel bod y rhyngwyneb yn parhau'n glir ac yn hawdd ei ddilyn. Cyrhaeddodd y wefan gyfradd trosi o 8 y cant, uwchben cyfeirnod y diwydiant o 5 y cant.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Top Mercury Gwefan yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Top Mercury Gwefan fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Top Mercury Gwefan am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensiynau a Phecynnu: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tagiau: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Technoleg Cynhyrchu: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Her Dylunio: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Ymchwil: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Ysbrydoliaeth: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Hyd y Prosiect: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Llif Gweithrediad: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Cydnabyddiaeth Delweddau: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.