Buddy Workwear Prif Swyddogaeth: Hunaniaeth Brand by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Hysbysebu Competition Category.

ArianHysbysebu· 2022

Buddy Workwear Prif Swyddogaeth: Hunaniaeth Brand

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Gwobr Arian A' Design Award Winner in Hysbysebu Category

47,966

Verified Award Winner

Verify Award Status for #140102

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear Prif Swyddogaeth: Hunaniaeth Brand

Testun y Llyfr: Mae Buddy Workwear yn hunaniaeth brand a grëwyd ar gyfer gwneuthurwr dillad gwaith yn yr Almaen. Mae'r enw Buddy yn ffurfio craidd yr hunaniaeth ac mae'n deillio o hen enw'r cwmni. Mae glas tywyll yn gwasanaethu fel y prif liw ac yn galluogi i'r cynhyrchion a'r ffotograffau sefyll allan, tra bo glas golau yn cael ei ddefnyddio fel lliw pwyslais ac amlygu. Mae'r ddau liw yn cyd-fynd â'i gilydd fel cyfeillion. Mae teipograffeg glir a geiriad plaen yn cefnogi agwedd uniongyrchol y brand. Caiff yr hunaniaeth ei defnyddio ar bamffledi printiedig, gwefan, fideo ac ymgyrch cyfryngau cymdeithasol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Buddy Workwear Prif Swyddogaeth: Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Buddy Workwear Prif Swyddogaeth: Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Buddy Workwear Prif Swyddogaeth: Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster