Shadlee Prif Swyddogaeth: Pecynnu Sudd by Mohammadreza Eslamparast

Shadlee Prif Swyddogaeth: Pecynnu Sudd by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Shadlee Prif Swyddogaeth: Pecynnu Sudd

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Shadlee Prif Swyddogaeth: Pecynnu Sudd

Cyfres o becynnu sudd yw Shadlee, wedi'i chreu ar gyfer wyth blas ffrwyth, gan gynnwys pîn-afal, mango a cheirios sur. Mae pob carton yn mesur 45 mm o led, 45 mm o ddyfnder a 130 mm o uchder. Mae'r graffeg yn cael ei thynnu â llaw mewn arddull ciwbaidd, yna ei sganio a'i chwblhau ar gyfrifiadur. Defnyddir lliwiau gwastad oherwydd nad yw'r dull argraffu fflecsograffeg yn caniatáu graddiannau. Mae pob pecyn yn dangos wyneb ffantasi gyda manylion megis dail, ffrwythau, offerynnau cerdd neu eitemau chwaraeon. Mae lliw pob pecyn yn gysylltiedig â'i flas.

The Recognition

About the Gwobr Arian A' Design Award

Mae Shadlee Prif Swyddogaeth: Pecynnu Sudd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Shadlee Prif Swyddogaeth: Pecynnu Sudd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shadlee Prif Swyddogaeth: Pecynnu Sudd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.