Devynerios Ddeunydd by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2022

Devynerios Ddeunydd

by Asta Kauspedaite

Client: Mv Group

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Devynerios Ddeunydd

Mae Devynerios yn deulu o wirodydd llysieuol unigryw sy'n arweinydd categori yn Lithuania. Maent yn cynrychioli Lithuania, dulliau cynhyrchu dilys a ryseitiau yn seiliedig ar gynhwysion naturiol. Mae pob cynnyrch yn unigryw ac yn wahanol. Mae'r nodweddion allweddol hefyd yn cael eu hadlewyrchu yng nghynlluniau'r label. Mae dyluniad Originalios yn cyfleu dilysrwydd. Mae Zalios yn aml-haenog ac yn gyfoethog, gan eich trochi i fyd cyfriniol perlysiau. Adlewyrchir raudonos, dewrder ac ieuenctid gan ddefnyddio anghymesuredd a lliwiau byw.

The Recognition

About the Gwobr Arian A' Design Award

Mae Devynerios Ddeunydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Devynerios Ddeunydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Devynerios Ddeunydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas