Al Mocha Port Pecynnu Coffi gan Elena Gamalova

Mae Al Mocha Port Pecynnu Coffi gan Elena Gamalova yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2022

Al Mocha Port Pecynnu Coffi

gan Elena Gamalova

Cleient: Al Mocha Port

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

29,899

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #140423

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Al Mocha Port Pecynnu Coffi

Cyfres o ddyluniadau pecynnu ar gyfer Al Mocha Port, Saudi Arabia. Caiff dylunio ei ysbrydoli gan hanes, diwylliant a tharddiad i greu hunaniaeth a atgyfnerthodd ddilysrwydd ac arbenigedd. Mae'r pecynnu yn lân, yn ddealladwy, yn nodedig, ac nid yw wedi'i orlwytho â gwybodaeth, gan bontio'r gorffennol a'r presennol. Nod lliwiau Navy Blue, Forest Green, ac Aur yw denu sylw cwsmeriaid. Mae'r llun coffi ar yr ochrau yn pwysleisio agwedd sylwgar y gwneuthurwr at y dewis cynnyrch. Mae system labelu hyblyg yn caniatáu i'r brand addasu'r hyn a gynigir yn hawdd, trwy gydol y flwyddyn.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Al Mocha Port Pecynnu Coffi yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Al Mocha Port Pecynnu Coffi fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Al Mocha Port Pecynnu Coffi yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensiynau a Phecynnu: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tagiau: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Technoleg Cynhyrchu: Aluminum Stand Up Pouch, flat bottom, quad seal.
Her Dylunio: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Ymchwil: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Ysbrydoliaeth: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Hyd y Prosiect: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Llif Gweithrediad: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Cydnabyddiaeth Delweddau: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova