Open Your Eyes Ffotograffiaeth Gelf by Michael Liebert

Open Your Eyes Ffotograffiaeth Gelf by Michael Liebert is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Ffotograffiaeth Competition Category.

HaearnFfotograffiaeth· 2022

Open Your Eyes Ffotograffiaeth Gelf

by Michael Liebert

Client: Michael Liebert Photography

Gwobr Haearn A' Design Award Winner in Ffotograffiaeth Category

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Colors

The Design

About Open Your Eyes Ffotograffiaeth Gelf

Mae Agor Eich Llygaid yn gyfres o ffotograffiaeth gelf sy'n defnyddio lapio plastig fel ei dyfais weledol. Cafodd siâp a deunydd y lapio eu ffurfio gan y gwynt a chan wrthwynebiad y ffotograffydd. Mae'r ffurfiau sy'n deillio o hyn yn awgrymu ffigyrau dynol neu anifeiliaid, mewn ffordd debyg i gymylau yn yr awyr. Mae pob gwyliwr yn gweld cymeriad gwahanol, felly mae'r gyfres yn dibynnu ar ddychymyg personol. Tynnwyd y ffotograffau yn Awstria Isaf ym mis Ionawr 2022 gyda chamera fformat canolig cydraniad uchel mewn golau naturiol, heb fflach. Cwblhawyd y gwaith digidol yn Fienna fis yn ddiweddarach.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Open Your Eyes Ffotograffiaeth Gelf yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Open Your Eyes Ffotograffiaeth Gelf fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Open Your Eyes Ffotograffiaeth Gelf am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.