Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2022

Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd

Testun Llyfr: Mae Broken Top Brewing Co Craft Beer yn ddyluniad pecynnu diodydd a grëwyd ar gyfer brand cwrw crefft swp bach sy'n cynhyrchu IPA a pilsner. Ysbrydolwyd y patrwm graffig gan deganau hen ffasiwn. Mae logo integredig yn addasu i gynllun lliw pob llinell gynnyrch ac yn asio â'r patrwm i greu rhith gweledol. Gwneir y caniau o alwminiwm glas, wedi'i deilwra i gyrraedd tôn las tywyll dwfn sy'n brin ar gyfer caniau alwminiwm. Mae argraffu chwistrell inc cyflymder ultra-uchel gyda haen inc gwyn yn gwneud y graffigwaith yn fwy bywiog. Mae'r can corff safonol 211 yn dal 12 owns.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Broken Top Brewing Co Craft Beer Swyddogaeth Sylfaenol: Pecynnu Diodydd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable