Gui Ba Fang Pecynnu Baijiu gan Yanhui Zhang

Mae Gui Ba Fang Pecynnu Baijiu gan Yanhui Zhang yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Gui Ba Fang Pecynnu Baijiu

gan Yanhui Zhang

Cleient: Wuhan Pufine Creative Technology Co., Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

12,697

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #141115

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Gui Ba Fang Pecynnu Baijiu

Mae Gui Ba Fang yn ddyluniad pecynnu ar gyfer gwirod baijiu Tsieineaidd. Mae'r dyluniad yn tynnu ar gelfyddyd a hanes Cyfnod Tang. Ysbrydolir y thema gan hanes yr ymerawdwr Tang yn croesawu gwesteion o lawer o wledydd. Cymhwysir cali-graffeg draddodiadol, torri seliau a motiffau ffresgo Dunhuang i'r bocs anrheg a'r botel. Mae'r botel geramig wythonglog yn awgrymu croeso o bob cyfeiriad. Y tu mewn i'r bocs, mae darlun yn dangos yr ymerawdwr yn diddanu gwesteion. Gellir cadw a ail-ddefnyddio'r bocs a'r botel fel gwrthrychau addurniadol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Gui Ba Fang Pecynnu Baijiu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Gui Ba Fang Pecynnu Baijiu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Gui Ba Fang Pecynnu Baijiu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensiynau a Phecynnu: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tagiau: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Technoleg Cynhyrchu: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Her Dylunio: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Ymchwil: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Ysbrydoliaeth: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Hyd y Prosiect: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Llif Gweithrediad: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Aelodau'r Tîm: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Cydnabyddiaeth Delweddau: Zhang Yanhui
Zhang Xintong
Wang shijie