Altitude Series Label Gwin gan Yanhui Zhang

Mae Altitude Series Label Gwin gan Yanhui Zhang yn enillydd uchel ei barch o'r 2023 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2023

Altitude Series Label Gwin

gan Yanhui Zhang

Cleient: Wuhan Pufine Creative Technology Co., Ltd.

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

23,683

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #141117

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Altitude Series Label Gwin

Cyfres uchder yw label gwin a grëwyd ar gyfer gwinoedd o ranbarth Shangri-La ac a ysbrydolwyd gan fapiau trysor straeon antur. Mae'r label yn defnyddio map uchder i adlewyrchu uchder mawr a lledred isel yr ardal dyfu. Mae cyfesurynnau a ffigurau uchder yn dangos ansawdd a gradd pob gwin. Mae tri lliw yn cyfeirio at yr amgylchedd lleol, gydag arian am eira, glas am lyn a du am awyr y nos. Mae cyfesurynnau aur ychydig yn uwch na'r wyneb yn ei gwneud yn hawdd adnabod pob gradd. Defnyddir argraffu uwchfioled ar bapur arbennig gyda gweadau crwm mân sy'n plygiannu golau.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Altitude Series Label Gwin yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Altitude Series Label Gwin fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Altitude Series Label Gwin yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensiynau a Phecynnu: Width: 90MM, height: 95MM
Tagiau: Shangri-La, treasure, map, poster, wine, packaging design
Technoleg Cynhyrchu: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Her Dylunio: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Ymchwil: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Ysbrydoliaeth: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Hyd y Prosiect: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Llif Gweithrediad: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Aelodau'r Tîm: Creative Director: Xia Ling
Designer: Wang Yang
Cydnabyddiaeth Delweddau: Creative Director: Xia Ling