The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen by Jiaxin Lv

The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2023

The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen

by Jiaxin Lv

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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View at A' Design Award Press Release Award Badge

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The Design

About The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen

Testun Llyfr: Mae Iaith Emosiwn ac Amser yn ddyluniad deunydd pacio cacen sy'n defnyddio blodau ffres fel arwydd gweledol o ffresni. Mae blwch blodau tryloyw ynghlwm wrth ben uchaf y pecyn, a gellir ei dynnu allan, ei agor a'i ddatgysylltu i'w ailddefnyddio. Wrth i'r blodau flodeuo a gwywo, gall defnyddwyr farnu a yw'r gacen yn dal yn ffres. Gwneir y gragen allanol o gerdyn caled y gellir ei ailgylchu, a gwneir y blwch blodau o ddeunydd tryloyw y gellir ei ddadelfennu, er mwyn lleihau'r defnydd o blastig. Mae'r pecyn yn mesur 15 wrth 15 wrth 15 centimetr. Mae'r blodau ffres yn cymryd lle rhubanau ac yn ychwanegu ystyr pan roddir y gacen yn anrheg.

The Recognition

About the Gwobr Efydd A' Design Award

Mae The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae The Language of Emotion and Time Prif Swyddogaeth: Deunydd Pacio Cacen yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.