Meer Pecynnu Coffi Ar Unwaith by Masoud Najafi Amirkiasar

Meer Pecynnu Coffi Ar Unwaith by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2023

Meer Pecynnu Coffi Ar Unwaith

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Meer Pecynnu Coffi Ar Unwaith

Mae dyluniad pecynnu cynnyrch newydd i'r farchnad yn ymwneud nid yn unig â chelf dylunio ond hefyd â'r grefft o ddeall y cwsmeriaid. meddyliau a sefyll allan ar y silffoedd yn erbyn cystadleuwyr. O ystyried y naws hyn, mae dyluniad pecynnu Meer wedi cymryd gwead y cynnyrch terfynol i ddarlunio er mwyn ysgogi ac ymgysylltu â holl synhwyrau cariadon coffi. Hefyd, mae'r gosodiad a maint y ffont anghonfensiynol yn chwarae rhan arwyddocaol wrth ddenu defnyddwyr i'r cynnyrch. Mae'r dyluniad hwn yn cael ei greu gyda'r gobaith o wneud newid difrifol ar silff diodydd y siopau.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Meer Pecynnu Coffi Ar Unwaith yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Meer Pecynnu Coffi Ar Unwaith fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Meer Pecynnu Coffi Ar Unwaith yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020