Prakrishi Pecynnu Mêl by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Prakrishi Pecynnu Mêl

by Vishal Vora

Client: Prakrishi

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Prakrishi Pecynnu Mêl

Dyluniad pecynnu yw Prakrishi ar gyfer amrywiaeth o chwe mêl â blas. Mae'r amrywiaeth yn ymestyn brand presennol ac yn cadw ei arddull finimalaidd a'i ofod gwyn hael. Mae motiff wedi'i arddullio yn seiliedig ar adenydd gwenyn yn gweithredu fel y prif ddyfais weledol. Mae'r motiff yn rhoi hunaniaeth unigryw i'r amrywiaeth o fêl ac yn helpu siopwyr i wahaniaethu rhwng y chwe blas ar y silff. Caiff pob mêl ei lenwi mewn potel wydr sy'n mesur 180 milimetr o uchder a 100 milimetr o led. Mae label y botel a gorchudd y caead wedi'u hargraffu ar bapur gweadog gwyn naturiol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Prakrishi Pecynnu Mêl yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Prakrishi Pecynnu Mêl fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Prakrishi Pecynnu Mêl yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)