Heivy Swyddogaeth Becynnu Diod Colagen gan Jessica Yang - WeBranding Global

Mae Heivy Swyddogaeth Becynnu Diod Colagen gan Jessica Yang - WeBranding Global yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Heivy Swyddogaeth Becynnu Diod Colagen

gan Jessica Yang - WeBranding Global

Cleient: WeBranding Global

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #141987

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Heivy Swyddogaeth Becynnu Diod Colagen

Mae Heivy yn ddyluniad pecynnu ac hunaniaeth brand ar gyfer cyfres o ddiodydd colagen hylifol. Mae'r gyfres yn cynnwys pum cynnyrch o'r enw Lullaby, Uplift, Revive, Fortify a Protect. Mae pob potel yn defnyddio ei lliwiau a'i phatrymau ei hun i fynegi proffil blas gwahanol, tra bod cynllun cyffredin yn cadw'r ystod gyfan yn unedig. Cyflwynir y diodydd mewn poteli gwydr sy'n mesur 35 wrth 35 wrth 107 milimetr, wedi'u gwneud o ddeunydd sy'n gwbl ailgylchadwy. Nod y dyluniad yw rhoi neges glir a chyson o iechyd a bywiogrwydd i'r brand.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Heivy Swyddogaeth Becynnu Diod Colagen yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Heivy Swyddogaeth Becynnu Diod Colagen fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Heivy Swyddogaeth Becynnu Diod Colagen yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensiynau a Phecynnu: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tagiau: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Technoleg Cynhyrchu: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Her Dylunio: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Ymchwil: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Ysbrydoliaeth: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Hyd y Prosiect: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Llif Gweithrediad: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Aelodau'r Tîm: Creative Director: Jessica Yang
WBG Creative Team