Arian Pecynnu · 2023
Nianfenyuanjiang Gu3o Pecynnu Diodydd Alcoholig
by Jinhui Liang, Keyong Dong and Rui Wu
- Gwobr Arian A' Design Award 2023 in Pecynnu
- CLIENT: Anhui Gujing Distillery Co. Ltd
- Estimated Number of Design Views: 29,690
- Verification code 32909A170D · Verify this award
Colors
About Nianfenyuanjiang Gu3o Pecynnu Diodydd Alcoholig
Potel wedi'i dylunio ar gyfer baijiu, gwirod traddodiadol Tsieineaidd, yw Gu30. Mae'r dyluniad yn parhau â llinell gynnyrch Nianfenyuanjiang ac yn cadw siâp sefydledig y botel a motiff y ddraig. Gwneir y botel â sarin, deunydd disglair a thryloyw, fel bod gwead cerfiedig y ddraig yn ymddangos yn gliriach a bod yr hylif y tu mewn yn haws i'w weld. Defnyddir gwydr, plastig, acrylig a phapur yn y pecynnu. Mae elfennau ymerodrol yn dwyn i gof hanes bragu hir y ddistyllfa. Nod y dyluniad yw gosod y cynnyrch yn segment premiwm marchnad baijiu.
About the Gwobr Arian A' Design Award
Mae Nianfenyuanjiang Gu3o Pecynnu Diodydd Alcoholig yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Nianfenyuanjiang Gu3o Pecynnu Diodydd Alcoholig fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Nianfenyuanjiang Gu3o Pecynnu Diodydd Alcoholig yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Press Kit
- Unique Properties
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Dimensions & Packaging
- Width 15.4cm x Depth12cm x Height 28.5cm
- Tags
- Baijiu, spirit, packaging
- Production Technology
- glass, plastic, acrylic, paper
- Design Challenge
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Research
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Inspiration
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Project Duration
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Operation Flow
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
