Jiang Hu Pecynnu Diodydd Alcoholig by Wei Li

Jiang Hu Pecynnu Diodydd Alcoholig by Wei Li is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Dylunio Pecynnu Competition Category.

HaearnPecynnu· 2023

Jiang Hu Pecynnu Diodydd Alcoholig

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Gwobr Haearn A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Jiang Hu Pecynnu Diodydd Alcoholig

Mae Jiang Hu yn ddyluniad pecynnu ar gyfer huang jiu, gwin reis traddodiadol o Tsieina. Mae top y botel yn ddigon trwm i'w ddefnyddio fel pwysau papur, a gellir hefyd ei droi drosodd a'i ddefnyddio fel gwydryn yfed. Mae'r botel yn dal cyfaint bach, sy'n addas i arferion yfed cyffredin. Gwneir y blwch allanol o ewyn yn hytrach na phapur, fel bod yr un blwch yn amddiffyn y botel yn ystod cludiant. Mae'r graffeg yn seiliedig ar y tocyn Tsieineaidd hynafol fel thema, gan bortreadu bywyd cleddyfwr. Y nod yw rhoi delwedd ffres i hen gynnyrch.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Jiang Hu Pecynnu Diodydd Alcoholig yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Jiang Hu Pecynnu Diodydd Alcoholig fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Jiang Hu Pecynnu Diodydd Alcoholig am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei