Shguijiu Dian Pecynnu Potel Baijiu gan Liang Chen

Mae Shguijiu Dian Pecynnu Potel Baijiu gan Liang Chen yn enillydd uchel ei barch o'r 2023 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2023

Shguijiu Dian Pecynnu Potel Baijiu

gan Liang Chen

Cleient: Shanghai Guijiu Group Co., Limited.

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

45,309

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #142667

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Shguijiu Dian Pecynnu Potel Baijiu

Mae Shguijiu Dian yn ddyluniad pecynnu ar gyfer Baijiu rhodd moethus o Shanghai. Ysbrydolwyd y ffurf gan Dŵr Shanghai, yr adeilad talaf yn Tsieina. Mae'r botel grisial a'r cap metel tebyg i ddrych yn ymddangos fel un siâp, gyda chromliniau troellog a phroffil anghymesur. Mae'r blwch allanol wedi'i blatio ag arian ac yn silindrog, gydag arwyneb crwm afreolaidd. Mae'r blwch allanol yn mesur 110 mm mewn diamedr a 330 mm o uchder, ac mae'r botel yn mesur 80 mm mewn diamedr a 300 mm o uchder. Gellir cadw ac arddangos y ddwy ran, sy'n lleihau gwastraff.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Shguijiu Dian Pecynnu Potel Baijiu yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Shguijiu Dian Pecynnu Potel Baijiu fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shguijiu Dian Pecynnu Potel Baijiu yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensiynau a Phecynnu: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tagiau: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Technoleg Cynhyrchu: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Her Dylunio: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Ymchwil: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Ysbrydoliaeth: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Hyd y Prosiect: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Llif Gweithrediad: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Aelodau'r Tîm: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Cydnabyddiaeth Delweddau: Creative Director: Chen Liang