Snow Draft Beer Pecynnu Cwrw gan China Resources Snow Breweries Ltd.

Mae Snow Draft Beer Pecynnu Cwrw gan China Resources Snow Breweries Ltd. yn enillydd uchel ei barch o'r 2023 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

AurPecynnu· 2023

Snow Draft Beer Pecynnu Cwrw

gan China Resources Snow Breweries Ltd.

Cleient: China Resources Snow Breweries

Enillydd Gwobr Aur A' Design Award yn y Categori Pecynnu

54,813

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #144347

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Snow Draft Beer Pecynnu Cwrw

Mae Snow Draft Beer yn gyfres becynnu ar gyfer cwrw drafft brag pur, a gynhyrchir fel can alwminiwm a photel wydr. Mae'r dyluniad yn dilyn dull minimalaidd ac yn defnyddio gwyrdd awrora a gwyn pur fel y prif liwiau. Mae lluniadau llinell o frag, hopys a chrychdonnau dŵr yn cyfeirio at y tri chynhwysyn bragu. Mae'r botel wydr wedi'i chulhau ychydig yn y canol ar gyfer gafael cyfforddus ac wedi'i boglynnu â nodau caligraffeg Tsieineaidd sy'n golygu pur a drafft. Mae'r botel yn dal 460 ml a'r can yn dal 500 ml. Bwriad y dyluniad unedig yw cyfleu purdeb a blas ffres.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Snow Draft Beer Pecynnu Cwrw yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Snow Draft Beer Pecynnu Cwrw fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Snow Draft Beer Pecynnu Cwrw yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensiynau a Phecynnu: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tagiau: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Technoleg Cynhyrchu: aluminum can and glass bottle
Her Dylunio: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Ymchwil: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Ysbrydoliaeth: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Hyd y Prosiect: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Llif Gweithrediad: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Aelodau'r Tîm: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess