Efydd Pecynnu · 2023
Happy Petty Swyddogaeth Sylfaenol: Pecynnu Bwyd Anifeiliaid Anwes
by Luo Heng
- Gwobr Efydd A' Design Award 2023 in Pecynnu
- CLIENT: Shenzhen Megacombine Technology Co., Ltd
- Estimated Number of Design Views: 13,176
- Verification code 61D534B5BB · Verify this award
Colors
About Happy Petty Swyddogaeth Sylfaenol: Pecynnu Bwyd Anifeiliaid Anwes
Testun Llyfr: Mae Happy Petty yn ddyluniad pecynnu ar gyfer bwyd cathod. Mae'r gyfres yn defnyddio chwe chymeriad darluniedig, ac mae pob cymeriad yn cyfateb i wahanol fath o fwyd cathod. Mae dillad, lliwiau ac elfennau graffig yn newid o un cymeriad i'r llall, felly mae gan bob pecyn bersonoliaeth wahanol. Mae'r cymeriadau wedi'u hysbrydoli gan ffigurau o baentiadau enwog a chan enwogion ffasiwn. Defnyddir lliwiau llachar i ddenu sylw ac i symud i ffwrdd o becynnu bwyd anifeiliaid anwes traddodiadol. Nod y dyluniad yw mynegi cydfodolaeth pobl fodern ac anifeiliaid anwes.
About the Gwobr Efydd A' Design Award
Mae Happy Petty Swyddogaeth Sylfaenol: Pecynnu Bwyd Anifeiliaid Anwes yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Happy Petty Swyddogaeth Sylfaenol: Pecynnu Bwyd Anifeiliaid Anwes fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Happy Petty Swyddogaeth Sylfaenol: Pecynnu Bwyd Anifeiliaid Anwes yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Press Kit
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
