Qingjiu Pecynnu Gwin by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Pecynnu Gwin by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Qingjiu Pecynnu Gwin

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

Verify Award Status for #144519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Pecynnu Gwin

Mae Qingjiu yn ddyluniad pecynnu a grëwyd ar gyfer gwin sydd wedi'i fwriadu ar gyfer menywod. Mae'r botel wedi'i gwneud o wydr ac mae'r blwch allanol wedi'i orffen gyda stampio ffoil. Mae siâp y botel wedi'i ysbrydoli gan y ffigur benywaidd ac yn cyfleu cymeriad bonheddig a chain sy'n tynnu ar ddiwylliant y Dwyrain a'r Gorllewin. Mae gwead deinamig ar ran uchaf y botel yn cyferbynnu â'r rhan isaf blaen. Mae strwythur y blwch wedi'i rannu gan linellau crwm sy'n atgoffa rhywun o'r corff. Mae'r blwch yn 300 mm o uchder, 120 mm o hyd a 115 mm o led. Mae'r pecyn yn agor o'r blaen ac mae'r cap yn cael ei ddadsgriwio.

The Recognition

About the Gwobr Arian A' Design Award

Mae Qingjiu Pecynnu Gwin yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Qingjiu Pecynnu Gwin fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Qingjiu Pecynnu Gwin yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng