Nverhong Guihualinzang Pecynnu Diodydd Alcoholig by Wen Liu

Nverhong Guihualinzang Pecynnu Diodydd Alcoholig by Wen Liu is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Nverhong Guihualinzang Pecynnu Diodydd Alcoholig

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Pecynnu Diodydd Alcoholig

Mae gan Shaoxing Nverhong Winery Co, Ltd hanes hir. Fe'i sefydlwyd ym 1919, ac mae'n gynrychiolydd o Huangjiu. Mae wedi'i leoli yn Shangyu Dongguan, Shaoxing City, Zhejiang Province. Mae'n un o fentrau asgwrn cefn diwydiant Huangjiu yn Tsieina ac mae uned is-gadeirydd Cangen Cymdeithas Diwydiant Alcohol Tsieina.Nuerhong Huangjiu wedi'i bragu â'r reis glutinous gwyn gorau, gyda lliw clir a thryloyw, ysgafn ond cyfoethog. blas ac arogl cryf a pharhaol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Nverhong Guihualinzang Pecynnu Diodydd Alcoholig yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Nverhong Guihualinzang Pecynnu Diodydd Alcoholig fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Nverhong Guihualinzang Pecynnu Diodydd Alcoholig yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang