Dukang Liquor Pecynnu Potel Gwirod by Tiger Pan

Dukang Liquor Pecynnu Potel Gwirod by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2023

Dukang Liquor Pecynnu Potel Gwirod

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Dukang Liquor Pecynnu Potel Gwirod

Dyluniad pecynnu ar gyfer baijiu Tsieineaidd yw Dukang Liquor. Mae'r botel wedi'i siapio o'r top i'r gwaelod i ffurfio proffil haniaethol Cao Cao, strategydd milwrol a bardd hanesyddol y rhoddodd ei farddoniaeth ei henw i'r brand. Mae'r caead yn dwyn i gof benwisg swyddogion y cyfnod ar ôl brenhinllin Han, ac mae'r corff wedi'i gerfio fel gŵn, sydd hefyd yn rhoi gafael cadarn. Defnyddir gwydr yn lle'r cerameg sy'n gyffredin ymhlith brandiau tebyg, felly mae'r arwyneb yn ennill sglein a gwead. Mae'r blwch allanol wedi'i addurno â phaentiad fector o Luoyang, yr hen brifddinas.

The Recognition

About the Gwobr Arian A' Design Award

Mae Dukang Liquor Pecynnu Potel Gwirod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Dukang Liquor Pecynnu Potel Gwirod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Dukang Liquor Pecynnu Potel Gwirod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan