Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd by Tiger Pan

Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2023

Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd

Testun Llyfr: Mae Yunnan Baiyao yn ddyluniad pecynnu ar gyfer ystod o bast dannedd i blant. Mae cymeriad y brand yn gwmwl bach, wedi'i ysbrydoli gan enw'r brand, lle mae "yun" yn golygu cwmwl. Mae'r cymeriad yn ymddangos gydag amrywiol fynegiannau wyneb i awgrymu gwahanol oedrannau. Mae'r darluniau wedi'u tynnu mewn arddull peintio plentynnaidd er mwyn denu sylw mamau ar y silff. Mae'r bocsys yn addas ar gyfer eu gosod yn llorweddol ac yn fertigol ar y silff, ac mae'r bocsys mefus yn cyfuno i greu delwedd fwy o fefusen. Gwneir y pecynnu o PLA, sy'n diraddio dros gyfnod o ddau i ddeg mis.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Yunnan Baiyao Swyddogaeth Sylfaenol: Pecynnu Past Dannedd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan