Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd by E2W Studio

Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd by E2W Studio is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2023

Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd

by E2W Studio

Client: E2W Studio

Gwobr Efydd A' Design Award Winner in Pecynnu Category

12,286

Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd

Testun Llyfr: Mae Momenten yn ddyluniad pecynnu ar gyfer gwin pefriog di-siwgr a werthir mewn caniau main. Mae enw'r brand yn cyfeirio at yr union eiliad iawn i yfed, ddim yn rhy gynnar nac yn rhy hwyr. Adeiladwyd yr hunaniaeth weledol o amgylch cymeriadau o'r enw'r "bubble monsters", wedi'u hysbrydoli gan wyneb bach a ffurfir gan nodau atalnodi. Mae siâp pob anghenfil yn adlewyrchu blas gwahanol, gyda ffurfiau mwy crwn ar gyfer blasau mwynach a ffurfiau miniocach ar gyfer rhai mwy llym, sy'n helpu prynwyr i ddod o hyd i'r blas sydd orau ganddynt. Mae llinell wasgaru o'r enw KAI yn ymestyn yr un dull hamddenol a chwareus. Cwblhawyd y dyluniad yn 2021.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Momenten Swyddogaeth Sylfaenol: Pecynnu Diodydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A