Mugo Label Soda Potel by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.
EfyddPecynnu· 2023
Mugo Label Soda Potel
Client: Tanya Dunaeva
Gwobr Efydd A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Label Soda Potel
Mae mugo soda yn cynnwys pedwar math o ddiodydd, sef Moctelau, Lemonadau, Syrypau Sbeislyd ac Egnïol. Mae'r holl ryseitiau wedi'u dyfeisio'n gyfan gwbl. Mae'r dull gwreiddiol o greu Cynnyrch yn gofyn am ddull tebyg mewn Dylunio Pecynnu. Yr ateb i'r broblem hon yw un Teipograffeg. Mae'n seiliedig ar ddyluniad y label clasurol o ddiodydd alcoholig drud traddodiadol, ond er mwyn cyflwyno gwreiddioldeb a newydd-deb y cynnyrch, gydag ailfeddwl sylweddol o'r clasuron. Mae'r strwythur dylunio aml-haenog a chyferbyniol yn gwneud dyluniad yn unigol ac yn rhyfeddol.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Mugo Label Soda Potel yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Mugo Label Soda Potel fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Mugo Label Soda Potel yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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